Secret Project
Environment, Social Impact, Multimedia

An experimental education program. Lead by AIGA Medalist John Bielenberg, Secret Project uses ‘thinking wrong’methodology to create transformative experiences for college students and young professionals through solving partners’ social and business challenges.

Intro to Secret Project

Secret Project was launched in 2014 as an interdisciplinary program at California College of the Arts that offers 2-day weekend design sprints called ‘blitzes,’ partnered with bay area businesses and organizations. 

From 2015 to 2016,  Secret Project annually offered a 7-day blitz, a college version of Project M, where students gather as a team and explore ways to utilize their creative skills as facilitating tools to bring positive impact to rural areas. Click here to read what I learned from these experiences.


Secret Project Taiwan 2016

Partnered with Toucheng Leisure Farm in Yilan, Taiwan since June 2015, Secret Project founding members Weiwei HsuWilliam Felker and I facilitated a 7-day blitz for the first time with 15 participants. The blitz includes interviewing,  brainstorming, storytelling, rapid-prototyping, presenting and fun-creating. Pumped with various fruitful moments, ‘Thinking wrong’ spirit was successfully passed to every participant.

In order to tell the experience in the most rapid and compelling way, I initiated a ‘30-Second Daily Video’ challenge—editing a 30-second video every day that captures the highlights. Along with the videos, I’ve also designed Secret Project Chinese logo, T-shirt and other necessary visual materials for the blitz.

+  30-Second Daily Video


+  T-shirts are reflective.


Secret Project Taiwan 2017

The idea of ‘thinking wrong’ secret project carries genuinely interests people. In Spring 2017, being sufficiently supported, Secret Project crew went back to Toucheng Leisure Farm and made things happen. Weiwei wrote more comprehensive project details on her site, but here’s a short video I made for a quick glance.

The project I was in charge of—Supergraphics—were giant size Chinese character murals, hand-painted on the facade of the think wrong labs (containers).

+  Working on the supergraphics: ‘Be Bold’ and ‘Moonshot.’


+  Think Wrong Lab ‘Be Bold’

Think Wrong Blitz Posters

As a core member of the team, I am expected to promote various small Think Wrong design blitz.