+ This is Alex’s life territory map. She needs to figure everything out.
+ Alex has the same feeling. She’s moving into a new apartment. She loves good furniture, but she worries about what happens when she moves again.
Narrow Down — Furniture
Based on the responses from our survey, we dived into housing area of the territory map, specifically looked at the moving part. After listing out things that related to moving and studying existing services, we believed that furniture should be our focus. Furniture consumes lots of energy to move around, and it is troublesome for those young adults who are constantly moving between places.
+ Our team’s synthesis of interview notes. [RealtimeBoard]
Dive Deep — Experience Map
An experience map visualizes a service’s key moments over time and how they shape a user’s experience. In this case, we use the map as a framework to synthesize our research findings, identify touchpoints, needs, pain points and opportunity, and prepare for ideations and potential design solutions.
Reveal — Problems and Concerns
For our audience, the annoying parts of owning a piece of furniture are both transporting and discarding furniture. Moving furniture can be difficult without manpower and a vehicle; getting rid of furniture is a time-consuming process, where furniture could eventually become big waste. Without trust, trading furniture in second-hand markets can be concerning.
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Consolidate — Birch Furniture Rental
Birch trees symbolize home, beginnings, and rebirth. Like a birch tree, our furniture is given a new life every time it travels to a new home. From selecting furniture to return furniture, Birch makes sure an easy and seamless furniture rental process.