BILL
Designing graphic and digital experiences that ease, beautify and delight moments in life.
CHIEN
Brooklyn, NY
I’m a Chinese designer who grew up in Hainan, now living in Brooklyn. I realize notable ideas using a variety of means—branding, publication, digital interface, and experience. I’m a total detail freak. I’m often practical—asking lots of why, and I deliver quality works, always.
case studies
More works
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I love design
设畜
Design Lead
Work & C0
2021 – Present
Senior Designer
Together Agency
2019, 2021
Contract Visual Designer
frog
2018 – 2019
Designer & Design Manager
CCA TBD* Studio
2017 – 2018
Design Intern
SYPartners
2017
read.cv
résumé
I love shows
剧狂
ALL TIME FAVORITE
Everything Everywhere All at Once
2022
Adventure
FILM
latest rec
mr. & mrs. smith
2024
Action
TV series
It’s rare to see an interracial couple of Asian and Black represented on the screens. A modern interpretation of a classic spy combo. Without the big production of Hollywood, it feels fresh, smart and surprisingly relatable. The show is no lack of action, and it lovingly portraits the ups and downs of a romantic relationship.
latest rec
the substance
2024
horror
Film
I don’t watch horror films, but this is different. It’s body horror, not ghosts or witches. More of a science fiction. The execution of this film is excellent. Clear, unexpected, surreal, dramatic. An important lesson for women, also men; actually, everyone 18+.
latest rec
Dark matter
2024
thriller
TV series
Honestly, this show is really carried by the actors, especially Joel Edgerton. It’s a story of life choices that leads to different realities, the abduction from one's own reality, the traveling between realities, and families. If life is a game of choices, what will be your ending?
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Love me some rhythm
乐迷
my playlists
Switch is my gem
玩家
favorites
What makes a good designer, in your opinion?
I think a good designer understand the purpose, the meaning and the people they are designing for. The design can be cool and all but if the audience doesn’t get it, the designer fails doing their job.
What do you do when you are not designing?
Well, I live like a normal person, a healthy one. You will see me sweating at a gym, chilling in a park or by the sea, enjoying a good movie, playing Nintendo Switch or wondering at a museum. I would occasionally go hiking with friends. I’m not really into 420 loud parties, but count me in for an asian style karaoke night :)
There is skill, and there’s talent. What is a natural talent you’ve always had?
I’m pretty in tune with music, especially with rhythm. Some of my friends say I’m a good singer. I probably will be if I had proper vocal training. I did break my voice on stage in my high school singing competition :( But that didn’t stop me from having shower concerts.
If you could close your eyes and transport yourself anywhere at this moment, where would you go?
Golden Beach in Australia. I’ve been there once when I was 12 as a tourist and I still remember how blue the ocean was and how soft the sand was. Then I’ll go to Haleakalā National Park Summit in Maui to stand above clouds.
Do you have a favorite thing to do?
Yes, definitely not design. I always love to visit the happiest place on earth. You know where that is, yes?
What are you into recently?
After spending 540 hours in Animal Crossing and storing all the happy memories I have (Dream Code: DA-0225-5440-6768), I moved onto deepen my understanding of Chinese cooking, interior design and fashion.
What keeps you up at night?
Oh god I hope nothing, I need that sleep. I was unsettling after seeing the launch of “Metaverse,” a virtual reality that looks cool but in fact a digital dystopia. Many inventions nowadays push us to spend more time in the virtual world or buy more products, while diminishing our abilities to be real, act real, and feel real. I always make sure I do my part to prevent things get worse, I hope you do too. If we don’t save ourselves, who will?
Q&A